Photo by Lee Kjos

For an optics brand, the view is everything. This site looks and works great on any device.

Burris Optics

We brought these optics into sharp focus with just a few clicks—in a site and catalog that deliver function and a high-end image.


  • Content Strategy
  • Information Architecture
  • UX/UI Design
  • CMS Integration
  • Copy Editing for Web Readability
  • Responsive Design
  • Ongoing Analytics Analysis
  • Print Design and Production


  • Responsive Website Development
  • Product Catalog

The Site Looks Great From Anywhere

With HTML5 and responsive design practices, we’ve ensured the site looks good and works well from any device. That’s good for site visitors, helps site results, and extends the useful life of a site.

Easily Compare Products and Find Your Fit

Burris Optics develops products for a broad range of applications: hunting, tactical, and competition. Navigation through all the choices of products can be a challenge for site visitors. So we worked with Burris to create a site that helps consumers understand their options.

You Won’t Need Magnification to Find Support

Burris Optics takes quality very seriously, and backs its products 100%. We created easy online tools so customers can access support when they need it.

Drupal Integration Puts the Client in Control

We built the sight using the Drupal 7 frameworks, so it’s quick and cost-effective for Burris Optics to have control of the website content. Even complex specification charts are easy to manage.

From the Team

Justin Neel

This was a fun website to make because it was a challenge to take a rather complicated, high-end product line and streamline it so that site administrators would have no difficulty managing their site.

Justin Neel , Senior Web Developer, Drupalist
Eric Young

It was great to try to achieve the same high-quality experience for users on various screen sizes and devices, all while delivering optimized content.

Eric Young , Web Developer

From the Client

For many years, I have relied on Gray Loon for web design, web development, and online marketing strategy for multiple brands. There is no hand holding with Gray Loon — you give them an assignment and they get it done. They have delivered high-performing web projects for me time and time again. I would recommend Gray Loon’s services to anyone.

Stephen McKelvian, Chief Global Marketing Officer for Beretta Optics Division

Ready to see what Gray Loon can do for your business?

Contact Us Today