ThermaCELL, marketers of mosquito repellent appliances and other consumer goods for outdoor comfort, chose Gray Loon to create and execute its search-engine-optimized website, promotional campaigns with banner ads, and email marketing.
Situation, Objectives & Challenges: ThermaCELL markets several brands to multiple consumer audiences. Its products are unique and require explanation. The company needed one website to appeal to all of its audiences, explain the products, and present large amounts of content in a user-friendly way. ThermaCELL also needed to drive traffic to the new website.
Solution, Technology & Execution: Gray Loon provided strategic planning and user interface design that addressed the challenge of presenting unfamiliar products to multiple audiences in an easy-to-use site. Site design and production included search engine optimization to lead web searchers to the appropriate area of the new site based on their search terms. We drew attention to the new site by creating flash and static banner ads and email marketing that led to high click-through rates.