Oakland City University was focused on building and growth in everything from its campus to its marketing. The General Baptist institution turned to Gray Loon Marketing Group to help create its new image among potential students.
Situation, Objectives & Challenges: The university wanted new branding and print collateral materials, as well as a website that would convey its atmosphere and attributes to high school students and their parents shopping for post-secondary education.
Solution, Technology & Execution: Gray Loon updated the university’s long-held logo to a clean, contemporary look that would convey the school’s Christian heritage and appeal to prospective students. We applied the new branding to print collateral materials so the school’s image would be communicated consistently. We also created and programmed a template-based website that OCU can keep updated internally.