Building Awareness for a Local Construction Company
www.hinderliterconstruction.com
Hinderliter Construction called on Gray Loon Marketing Group to carry out marketing strategies to increase awareness of the company and communicate its high-quality work to potential customers.
Situation, Objectives & Challenges: Many potential customers in Hinderliter’s local service area were not aware of the range of services the company offers. The company has three distinct divisions, so each of the different audiences would need to be addressed.
Solution, Technology & Execution: Gray Loon built an SEO website for Hinderliter Construction. The site is segmented by service and showcases each of the individual services the company offers. We set up and manage a pay-per-click campaign for Hinderliter to help drive traffic to those areas of the website where potential customers can learn about the service they’re interested in. Gray Loon also researched and identified local directory listings and had the site listed in all of the appropriate categories.
“TO INVENT AN AIRPLANE IS NOTHING. TO BUILD ONE IS SOMETHING. BUT TO FLY IS EVERYTHING” —OTTO LILIENTHAL
