Marketing Partnership with School Corporation Earns an A+
Because of our long partnership with Evansville Vanderburgh School Corporation, we had the necessary background to help the public school corporation succeed with its comprehensive initiative for school redistricting and new construction.
Situation, Objectives & Challenges: The EVSC called on Gray Loon for marketing assistance with strategic planning for its broad-reaching initiative.
Solution, Technology & Execution: We provided strategic planning support for school redistricting and proposed new construction. And we helped create a public education campaign to communicate the plan. Gray Loon also created a new logo and website to communicate the corporation’s new identity. A public referendum on the corporation’s proposed changes passed with an impressive 73% vote, and student test scores and graduation rates have continued to climb since the strategic plan was implemented.
“TO INVENT AN AIRPLANE IS NOTHING. TO BUILD ONE IS SOMETHING. BUT TO FLY IS EVERYTHING” —OTTO LILIENTHAL
