Since 2002, Gray Loon has partnered with Benelli USA to provide marketing strategy and services. All promotional activities are designed to portray the innovation of the company and its products.
Situation, Objectives & Challenges: In every marketing initiative for Benelli USA, a key goal is to convey the company’s image and effectively present product lines and customer service information in a way that’s cutting edge and easy for consumers and dealers to use.
Solution, Technology & Execution: Gray Loon created a comprehensive website that’s easy to navigate and delivers Benelli’s high-definition video at the highest possible quality. We also designed and programmed a mobile site that provides key product information and a dealer locator. Gray Loon worked with Benelli on social media strategy, including setting up the company’s Facebook account, programming custom tabs for promotions, and designing a custom skin for the company’s YouTube channel. And to help dealers promote the innovative features of Benelli USA’s product line in store, we concepted and created an iPad presentation for point-of-purchase use.