A 40-year-old law firm, Bamberger, Foreman, Oswald & Hahn, LLC, called on Gray Loon to help carry out new branding for an image update. Its internal culture was more focused than ever on customer-centered service. Now its external image needed to convey that identity.
Situation, Objectives & Challenges: Bamberger Attorneys at Law had made a corporate culture change, and its logo and branding materials needed updating to match. In addition, the firm wanted to create a new website and a series of ads to proactively communicate the new culture to prospective and current clients.
Solution, Technology & Execution: Gray Loon created a new branding look and materials. We programmed a customer-centered website with information tailored to the needs of the firms’ clients. And we worked with Bamberger to execute award-winning designs for its image print ad campaign.